Everyday Objects With Faces Are Awesome
When you walk around and look at everything around you, chances are, you may see a face. It may be human, it may be an animal, but sometimes you can see faces in inanimate objects. This is called Pareidolia: Seeing faces in random things!
One reason pumpkin spice may be so popular is that it taps into a paradox of human desire: We like new things, but we also want things we know we’ll like, explains Harry Balzer of consumer market research company NPD Group. Balzer says that pumpkin pie is the second most-consumed pie in America (apple is No. 1), which is astonishing considering it’s essentially eaten only one day a year. That gives us the illusion that we’re eating a new flavor, and helps explain why Dunkin’ and Starbucks likely won’t ever offer pumpkin year round. Doing so would erode its mystique.
I try not to link to Fortune every time I quote something from my news reading, but they did a feature piece on Pumpkin Spice Marketing, and I couldn’t resist. (x)
Before anyone gets all huffy about how pumpkin has no flavor, of course it doesn’t. Or at any rate, not one strong enough to affect most people. Pumpkin is a cheap and inoffensive vehicle for pumpkin pie spice, which is a mixture of cinnamon, ginger, nutmeg, and allspice; nutmeg and cinnamon are the topnotes you’re getting in your pumpkin latte.
99% of all Pumpkin Spice food has no pumpkin in it; I make pumpkin pie ice cream yearly and it took me approximately two minutes to figure out it didn’t need to have pumpkin added. So calm the hell down and ask yourself if the debate over pumpkin pie spice is really the hill you wish to die on.
And if it is, godspeed. I will not stop you.
This movie reminds me that I can be smart and capable and demand respect and I can do all of that with girly hair and while wearing heels and lipstick and pretty dresses and spending a little “me” time getting my hair done or getting a facial. There’s nothing weak or anti-feminist about being feminine.